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Professor Max Abbott is one of New Zealand’s most respected experts in gambling research, casino studies, and iGaming-related harm minimisation. With decades of academic and policy experience, his work focuses on how land-based casinos and online gambling platforms affect player behaviour, public health, and society.He is best known for leading and contributing to large-scale national gambling studies in New Zealand, which are widely used by regulators, researchers, and responsible-gaming professionals. Abbott’s research helps bridge the gap between the gambling industry and evidence-based approaches to player protection, responsible play, and sustainable iGaming ecosystems.